About Canopy

Our mission is to be the world’s most trusted infrastructure broker.

Canopy helps businesses secure the right cloud and infrastructure deals faster, at lower risk, and at a lower net cost. As a truly vendor-neutral infrastructure broker, we blend technical assessment, migration planning, and market benchmarking across 35+ providers to cut typical cloud spend by 10–30% and cut infrastructure project timelines by 50%. By optimising contracts, architecture, and provider choice, we help improve EBITDA, equity value, and long-term competitiveness.

With Canopy, customers gain a long-term partner that aligns infrastructure decisions with their goals—so they can innovate with confidence while we secure the best infrastructure outcomes.​

James Marks | Founder

“Welcome to Canopy. I started this company as I regularly heard from customers how difficult it was to navigate the cloud financial market. There is a significant lack of transparency and I saw an opportunity to use my experience to increase value for customers adopting the cloud. At Canopy we want to pass negotiating power back to the customer, getting you the most competitive rates, and enhancing customers ability to innovate in the cloud. Canopy offers a personalised service and aims to help you solve any problem that you might face. I am so excited to partner with customers, and deliver long-term value and results.”

Meet the Team

  • Person smiling in a blue sweater against a green background.

    James Marks

    FOUNDER & CEO

    James is a highly ambitious and motivated tech entrepreneur. Having spent over seven years working at Amazon and Amazon Web Services (AWS), James has decided to continue to add value for his customers by setting up Canopy, providing expertise in cloud contract negotiations. With a no-nonsense approach, James is able to support customers through the complex cloud market to deliver saving for customers. Outside of work James is an avid traveller and keen sportsman, participating in triathlons, playing tennis and skiing.

  • Sara Mitchell

    TECHNICAL ADVISOR

    Sara has over 26 years of technology leadership experience from Stripe, AWS and IBM working at the forefront of cloud technology and financial services architecture.  She is a builder of technology but is also adept at working across the C-suite to showcase what technology can achieve.  

    This appointment comes at a critical time for Canopy as we accelerate our platform development and Sara's leadership will be key to achieving the ambitious goals we have for Canopy technology.

  • Eric Bhatti

    CHIEF TECHNOLOGY & PRODUCT OFFICER

    Eric brings over a decade of experience in engineering, product development, and growth. Google Developer

    Expert who has built and scaled companies in the traveltech, proptech and mobility space.

    He combines deep technical knowledge with an entrepreneurial mindset to build scalable products that drive impact and advance innovation across sectors and industries.

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