Building a Greener Digital Future with Native Squared

At Canopy Cloud, we’re committed to making cloud computing more intelligent, cost-efficient, and above all — sustainable. From day one, sustainability has been central to our mission as a cloud brokerage and optimization company that helps fast-growing organizations and mid-market businesses secure the best cloud deals and streamline infrastructure through a vendor-agnostic approach.

Founded by James Marks, Canopy combines deep cloud expertise with a no-win, no-fee model — so clients can identify, negotiate and implement the right cloud solutions at zero upfront cost. Our work enables companies to reduce spend, boost performance and build environmentally responsible digital operations.

As James explains, “With the AI boom and the unprecedented growth in data demand, cloud infrastructure is consuming immense amounts of energy and water. We must find ways to limit — or at least neutralize — that impact.”

That’s why we’ve partnered with Native Squared, a pioneering environmental technology firm that enables measurable contributions to global reforestation and biodiversity protection. Through this partnership, 1% of the savings Canopy generates for clients will go directly toward rainforest protection and restoration via Native Squares — geotagged 3m² parcels of natural habitat backed by 40 years of environmental rights.

Each Square purchased helps safeguard biodiversity, support carbon sequestration, and sustain communities that depend on these critical ecosystems.

“For us, it was only fitting that a company called Canopy should help protect real canopies,” says James. “As cloud and AI adoption accelerate, we’re making sure sustainability isn’t an afterthought — it’s built into every transaction we make on behalf of our clients.”

Beyond business, James Marks’ commitment to positive impact runs deep. As a Founders Pledge member, he continues to align Canopy’s commercial success with global environmental good, ensuring that every partnership and project contributes to a regenerative digital economy.

As the world’s data footprint grows, Canopy Cloud is leading the movement toward a sustainable digital future — proving that progress and planetary protection can thrive together.